Publish efficiently. Make it easier for readers to engage.

Connect publishing, audience and commercial needs

Publishing, audience, and technology teams depend on each other. We help focus improvements on three priorities that support their everyday work.

Decisions we can help you make

We compare practical options against your publication’s priorities, resources and plans for growth.

• Where are tools or processes delaying publication?
• Can readers easily discover content, register or subscribe?
• Should we improve the publishing platform or move to another?
• Can the website handle peaks in demand reliably?
• Where could AI assist staff while preserving editorial review?

From publishing priorities to delivery

We agree the scope around your publication, existing tools, and available resources. Depending on your priorities, outputs can include:

• Publishing workflow improvements with clear approval steps and ownership.
• A platform upgrade or migration plan, including content transfer and checks before switching.
• Clearer registration, newsletter sign-up, and subscription journeys.
• Improvements to content structure and search visibility so readers can find relevant material.
• Agreed launch checks, supplier responsibilities, and support arrangements.
• Measures such as time from approval to publication, repeated staff tasks, and completed registrations or subscriptions.

How we work with your team

1. Assess the starting point

   InterPro: Review publishing, reader registration and subscription handoffs and identify the main points of friction.

   Your team: Share publishing workflows, platform providers and editorial approval owners.

2. Agree the first phase

   InterPro: Choose a first improvement and agree editorial, commercial and technology responsibilities.

   Your team: Confirm priorities, budget, decision owners and the approvals needed to proceed.

3. Deliver and hand over

   InterPro: Test publishing and reader journeys with your teams and document release and support arrangements.

   Your team: Provide feedback during testing, approve agreed changes and name the ongoing owners.

Illustrative scenario: simplifying the publishing workflow

A growing publisher approves articles in one tool, publishes them on its website, and prepares newsletters separately. Staff repeatedly copy information and check which version has been approved. This scenario illustrates a possible approach, not a completed client engagement.

• Map the steps from article preparation to editorial approval, website publication, and newsletter preparation.
• Agree who owns each step and how staff identify the approved version.
• Connect tools where practical and use a shared checklist to reduce repeated copying and missed handoffs.
• Trial the workflow with one editorial team, reviewing time from approval to publication, correction work, and newsletter preparation effort.

AI assistance with editorial review

A focused trial could use AI to suggest article tags from your publication’s agreed categories. Editors review and approve the suggestions before they are applied to published content.

We would assess the relevance of suggestions, the corrections needed, and whether the process saves editors time. Publication decisions remain within your existing approval process.

Technology that supports editorial responsibility

We work with your teams to reflect editorial review, content rights and subscriber-information requirements in the technology. Accuracy and publication decisions remain with editors, and automation supports the agreed approval process.

Common questions