Sports
Connect your supporters, systems, and operations.
Make it easier for supporters to buy tickets, manage membership, and stay informed. We help you plan improvements to the digital and business systems supporting your staff, commercial activity, and event demand.
Connect the organization behind the experience
Disconnected tools can create repeated work for staff and an inconsistent experience for supporters. We help you focus improvements on three connected priorities.
Ticketing and membership
- Review purchase and renewal journeys, membership records, and the handoffs between your existing platforms.
Commercial activity
- Connect merchandise, partner enquiries, and supporter communications with the teams responsible for them.
Event readiness
- Plan digital-system checks, supplier coordination, and support arrangements around ticket releases and periods of peak demand.
Decisions we can help you make
We connect technology choices with the needs of supporters, staff and commercial teams.
- Can supporters easily buy tickets, join or shop?
- How can membership, ticketing and commercial systems work together?
- Which processes create unnecessary work for staff?
- Can our platforms support growth and peak demand?
- What technology investment should come first?
From priorities to delivery
We agree the scope around your organization’s priorities, event calendar, and capacity to deliver change. Deliverables can include:
- A phased technology plan showing priorities, dependencies, and timing.
- A plan for connections between existing systems and clearer ownership of shared information.
- Website or platform improvements around ticketing, membership, or commercial journeys.
- Agreed responsibilities across staff, suppliers, and implementation teams.
- Peak-demand checks and a plan for handling digital-service issues with your providers.
- Handover documentation and clear ongoing support arrangements.
How we work with your team
Assess the starting point
InterPro: Review ticketing, membership and supporter communications and identify the main points of friction.
Your team: Share event dates, ticketing providers and membership eligibility rules.
Agree the first phase
InterPro: Agree release priorities, provider responsibilities and peak-demand checks.
Your team: Confirm priorities, budget, decision owners and the approvals needed to proceed.
Deliver and hand over
InterPro: Test the supporter journey and issue-handling arrangements before the agreed release.
Your team: Provide feedback during testing, approve agreed changes and name the ongoing owners.
Illustrative scenario: preparing for a ticket release
A club plans a ticket release, but membership records, ticketing, and supporter communications sit in separate tools. Staff need a consistent way to check eligibility and communicate the next steps. This scenario illustrates a possible approach, not a completed client engagement.
- Agree eligibility rules, record ownership, and who approves supporter communications.
- Review how membership information reaches the ticketing provider and test the agreed purchase journey.
- Coordinate peak-demand checks and issue-handling responsibilities with the relevant providers.
- Review unsuccessful purchases, support requests, and staff effort after the release to identify improvements.
Working across teams and providers
Our work covers digital and business systems, coordinated with your relevant providers and specialist teams. We agree responsibilities, access and support arrangements as part of the engagement, including preparation for periods of peak demand.
Common questions
Do you replace our ticketing platform?
We begin with your existing ticketing and membership providers. The work may improve handoffs and supporter journeys; any replacement decision needs a separate assessment of requirements and migration.
Can you help prepare for a ticket release?
We can scope journey testing, provider coordination and readiness checks around the release date. Capacity and incident responsibilities must be agreed with the providers operating the systems.
Who supports supporters when a purchase fails?
We document the handoff between your staff, ticketing provider and any website support team. Ongoing support arrangements and escalation contacts are agreed before launch.
What does your organization need to move forward?
Bring event dates, ticketing providers and membership eligibility rules. We’ll help define a practical starting point and the support needed.