Manufacturing and export · Website handed over · Ordering concept not launched
Cocoa Products: improving visibility to business buyers
We improved Cocoa Products (Ile-Oluji)’s website and Search Engine Optimization (SEO) to present its operations and products to prospective business buyers. The client reported more export business and qualified leads from the website.
- The challenge
- Present processing operations and products clearly to prospective business buyers, including international customers.
- Outcome
- Client-reported export business and qualified leads
- Our contribution
- Improved website visibility, then developed an online-ordering proof of concept in response to the client’s interest in expanding digital sales.
- Basis for this account
- Website archives and client feedback reported by InterPro IT Consultants.
Reaching prospective business buyers
Cocoa Products (Ile-Oluji) needed an online presence that presented its processing operations, facilities and products to prospective business customers, including international buyers.
Our contribution
We took over and developed the company’s web presence, organizing company, factory and product information alongside a clear contact route. Our Search Engine Optimization (SEO) work focused on improving its visibility to prospective buyers.
Client-reported business outcomes
During the engagement, the client reported more international export business and qualified leads from the website, attributing those opportunities to the exposure provided by SEO.
Exploring online ordering
The reported opportunities prompted the client to explore taking orders online. We developed a demonstration of how online ordering could work. The concept was not launched.
Explore the context
Help business buyers find the information they need.
Tell us what you sell, who you want to reach and how enquiries become orders. We can assess website improvements and whether an ordering concept merits a separate trial.