Ecommerce
Connect the buying journey to the operation behind it.
Make online buying easier for customers and order handling clearer for your team. We help plan and deliver improvements across your storefront, connected systems and the work that follows a purchase.
When we can help
Product information, stock, checkout, payments, fulfilment and support need to work together. Gaps between them can make buying harder and leave staff correcting orders or repeating work.
We help businesses launching online sales, improving an existing store, connecting systems or assessing a platform migration. The starting point is the customer journey and the operational problem you need to solve.
Decisions we help with
We assess the options around your customers, business model and capacity to operate the service.
- Can customers find the right products, understand the offer and complete a purchase?
- Where do product, stock and order details become inconsistent?
- Should you improve the existing platform or move to another?
- Which handoffs could be simplified through integration or automation?
- What needs to change before adding products, markets or sales channels?
How we help
We agree the deliverables around your priorities and the capabilities of your platforms. Support can include:
Discovery & buying
- A review of product discovery, content and the path from product selection to checkout, with prioritized improvements.
- A measurement plan for agreed journey stages, such as completed purchases and points where customers need assistance.
Orders & operations
- An order-flow and responsibility map across stock, payment, fulfilment and support systems.
- Integration requirements and a scoped implementation plan, including data ownership, failed handoffs and checks for duplicate or inconsistent records.
Platform & migration
- A comparison of improving the current platform and moving to another, with costs, dependencies and operating needs.
- An agreed build or migration scope, release checks, rollback planning and handover responsibilities.
How we work
We agree scope, access, responsibilities and review points before work begins. Payment, fulfilment and other providers participate where their systems or commitments are involved.
Assess the journey and systems
InterPro: Map the buying and order-handling journey, review available evidence and identify gaps in the connected systems.
Your team: Explain your products, customers and operating process. Identify platform and provider owners and share available reports and documentation.
Prioritize the improvements
InterPro: Compare options and define deliverables, dependencies, costs and acceptance checks around the most important gaps.
Your team: Confirm priorities, budget, business rules and supplier responsibilities. Approve the scope and any access needed for delivery.
Deliver and validate
InterPro: Deliver or coordinate the changes included in scope. Check agreed buying journeys and system handoffs, then document release and handover steps.
Your team: Review the changes with the responsible providers, confirm acceptance and release approval and assign ongoing operating and support owners.
Measuring progress
We agree a baseline and measures suited to the work, such as completed purchases, ordering errors, manual administration and successful transfers between systems. Results guide the next improvements.
Commercial and information-handling requirements are established with your responsible teams and specialists. Testing, migration windows and ongoing support are defined in the scope.
Relevant experience
For Cocoa Products (Ile-Oluji), we improved the company’s website and search visibility to help prospective business buyers understand its operations and products. The client reported more export business and qualified leads from the website.
The client then explored taking orders online, and we developed an online-ordering demonstration. That concept was not launched. The case provides a reference for product presentation, buyer inquiries and exploring an ordering journey.
Read the Cocoa Products case studyCommon questions
Can you improve our existing store?
Yes. We assess the current platform, buying journey and operational gaps before recommending a change. Targeted content, checkout or integration improvements can be compared with a larger rebuild or migration.
Can you connect inventory, fulfilment or customer systems?
We assess the interfaces and access supported by the platforms involved, then agree a feasible integration scope. The plan defines data ownership, validation, failure handling and the responsibilities of your team and providers.
What happens to products, orders and URLs during a migration?
Migration planning identifies what needs to be retained, moved or redirected. We agree data checks, interruption tolerance, release responsibilities and rollback arrangements around the systems and records in scope.
Who manages payments, fulfilment and ongoing support?
Responsibilities are agreed with your team and the relevant providers. Implementation does not automatically include payment processing, fulfilment operations, hosting or ongoing support; the proposal identifies the services and commitments included.
What should we bring to an initial conversation?
Bring your website address, the products or services you sell, the systems you use and the part of the journey you want to improve. Existing reports and a summary of recurring order issues are useful where available. We agree any further access and information needs during scoping.
What should your next stage of online sales make possible?
Tell us what you sell, which systems you use and where the buying or order-handling journey needs attention. We’ll review your enquiry and contact you to discuss your priorities and a practical next step.