Industry perspective
Help patients find your services and take the next step.
Help prospective patients find your services, understand their options and take the next step. We connect website improvements, search visibility and technology planning around that journey.
From finding your services to making contact
People may find a provider through Google, read about its services on a website and move to a separate system to enquire, book an appointment or join. Unclear information or difficult transitions can interrupt that journey.
We help identify where improvement would make the greatest difference, from making services easier to find to providing clearer routes into the systems you already use.
- Find services
- Understand options
- Enquire or book
Decisions we can help you make
We connect the needs of prospective patients with your business priorities and the technology supporting them.
- Can people find our services in the locations we serve?
- Is it clear how to enquire, book or join?
- Should we improve existing systems or invest in something new?
- Who is responsible for delivery and ongoing support?
A practical plan for improvement
Depending on the agreed scope, we can help you plan improvements, deliver website and search changes, or coordinate work across platforms.
- A prioritized improvement plan focused on the patient journey.
- Clearer service information and routes to enquiries.
- Smoother handoffs to the booking or membership systems you use.
- Agreed measures of progress, such as relevant enquiries, completed booking steps, and accurate service information.
How we work with your team
Assess the starting point
InterPro: Review patient enquiries and booking handoffs and identify the main points of friction.
Your team: Share service information, booking providers and the people responsible for patient communications.
Agree the first phase
InterPro: Agree the patient journey, access requirements and clinical content reviewers.
Your team: Confirm priorities, budget, decision owners and the approvals needed to proceed.
Deliver and hand over
InterPro: Test enquiry and booking handoffs with your providers before release.
Your team: Provide feedback during testing, approve agreed changes and name the ongoing owners.
Working with your responsible teams
We coordinate website, technology and growth work with your responsible leaders and suppliers. Clinical and regulatory decisions remain with the appropriate specialists, and any use of patient information or system integration is agreed with the responsible teams before implementation.
Relevant experience: TelAssurance
For TelAssurance, we rebuilt the public website and delivered an Ohio-focused Search Engine Optimization (SEO) campaign. Six months into the campaign, 29 of 40 tracked search phrases appeared on Google’s first page.
Explore the TelAssurance caseCommon questions
Can you work with our current booking system?
We start by reviewing your public website and the connections your booking provider supports. Improvements may focus on clearer information and handoffs without replacing the booking system.
Who approves patient-facing information?
Your responsible clinical and organizational teams approve service information and any requirements for handling patient data. We coordinate the website and workflow changes within that agreed scope.
What should we bring to an initial conversation?
Bring your main patient journey, the systems involved and examples of where people struggle to find information or make contact. Avoid sending patient records in an initial enquiry.
Where does your patient journey need improvement?
Bring service information, booking providers and the people responsible for patient communications. We’ll help define a practical starting point and the support needed.